Apparel Sourcing Company UK | About Fluid Sourcing

Who We Are

Fluid specialises in the development and sourcing of technical and performance sportswear. Founded in 2009, we work across a wide range of industry sectors including cycling, running, fitness, golf, ski and outdoor markets. Our focus is on delivering technically sound products that perform in real-world conditions.

How We Work

We are a small, friendly and flexible team, and working with us is straightforward and collaborative. Our customer relationships are open and relaxed, and we pride ourselves on being easy to work with. We are always willing to go the extra mile to meet your needs — whether that is a quick call, a problem-solve, or a coffee and catch-up.

What We Do Best

We provide technical product expertise from head to toe. Whether you are developing outerwear, technical active clothing, or targeting a specific performance requirement, we support the full product development process. From luggage and water bottles to socks and headwear, every product we deliver is designed with a clear technical end use in mind.

Ask us to look after everything or selected elements of the process to bring your product to market.

We can:

Amend existing CADs or work with you to create new CADs
Source fabrics and trims from suppliers to meet the product brief
Identify suitable factories to manufacture products
Develop physical garment and accessory prototypes
Manage the critical path through production
Oversee the full logistics and delivery supply chain

Sustainability first

We source more sustainable and recycled fabrics, trims and natural fibres wherever possible. Sustainability and recyclability are central to our approach, supporting both your brand values and the expectations of your customers.

Shared ownership

There is no hierarchy at Fluid - everyone takes responsibility. We are all accountable for building strong, transparent partnerships with our clients, suppliers and wider network.

Innovative thinking

We combine deep technical knowledge with creative thinking. This allows us to develop high-performance garments and accessories that transform ideas into commercially viable products.

What it’s like to collaborate together.

FINDRA

“As FINDRA has grown so has our product offering, making high quality ethically sourced products are key to who we are as a brand and business. It was therefore important to us that we worked with the best suppliers we could find. The team at FLUID have been instrumental in supporting these requirements. Over the last 2 years, we have worked closely with Heather and her team to develop new products with great suppliers and in that time we have always found the team to be extremely professional, hard-working and committed to delivering the best service they can to allow us to design and source the best product we can. They have without a doubt become an integral part of our team."

LE COL

"I have worked with Fluid for the last few years now and they’ve been massively integral to growing our business up from a small start up to a now multi million pound business. Heather and the team work with meticulous and ethical factories and always have a great suggestion of where to produce when we come to them with increasingly obscure requests. They also never fail to deliver a quality product even if we’re working on extremely tight deadlines. Any issues are always dealt with immediately and in a fantastic manner. Would absolutely recommend Fluid Sourcing to anyone looking for a sourcing agent to represent them."